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This Help Center is for the previous AdWords interface. Learn more about the new interface and how you can switch: Transition Overview Help Center for the new interface
How do the Starter Edition and Standard Edition compare?Print
Thinking of switching from Starter to Standard edition of AdWords? Take a moment to compare the two. The Starter Edition offers extreme simplicity for new users; the Standard Edition offers an easy interface with many more features at no extra charge. Remember that once you graduate to the improved features of Standard Edition, you can't switch back to the Starter Edition.

Starter Edition
Standard Edition
Simplified sign-up processSign up with a minimized one-page form.

One productAdvertise a single product or business with one set of keywords and one or more ads.

Many productsCreate campaigns for multiple products or businesses, each with many sets of keywords and ads.

Text ads onlyAdvertise your product with three powerful lines of text

Many ad formatsUse text or image ads, plus (in many areas) advanced formats like video, audio and print ads.

Basic reportingSee a one-page overview of the impressions, clicks, and costs for your ads.

Advanced reportingSee a complete library of reports for all aspects of your account. Create custom reports to analyze your costs and return on investment.

Basic targetingTarget customers in one specific region (like a single country).

Advanced targetingTarget customers in many locations at once.

Advanced cost controlChoose from many bidding options: keyword-specific bidding, content bidding, ad position preference, and more.

Advanced planning toolsBoost your campaign performance with advanced features like conversion tracking, the AdWords traffic estimator, and helpful variations and statistics from the keyword tool.

Placement targetingPlace your ads on the specific websites that appeal to your customers.

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